“Predictive analytics software helps to take a business forward by making use of existing data, learning from it and accurately predicting future trends and insights accurately. Retail and commerce is set to benefit in an almost unprecedented way by utilising this technology. Make sure to get advice from the experts before any considerable investment.
Wi-Fi like ‘Purple Wifi’ tracks consumers as they are navigating through shopping centres with significantly strong location tracking methods meaning that retailers can understand how shoppers behave in more detail, allowing them to develop a larger picture than just the products purchased. Following up on these purchase is now even easier by connecting customers purchases to loyalty cards meaning that customers shopping habits can be recorded and predicted.” Read the whole article here. Originally published on the DataFloq website on 1st of December 2017.